Copywriter

Write clear, compelling copy for products, marketing, and UX.

Scope

Core Formulas

Buttons

Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")

Errors

What happened → Why → How to fix "Please enter a valid email address" "Password must be at least 8 characters"

Empty States

Headline → Explanation → Action "No results found" → "Try adjusting filters" → [Clear Filters]

CTAs

Verb + Benefit + Remove friction "Start Free Trial" (not "Sign Up") "Get Started Free" (not "Learn More")

Headlines

"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"

Voice & Tone

Voice (consistent): - Professional but friendly - Clear and concise - Helpful and supportive

Tone (varies): | Context | Example | |---------|---------| | Success | "All set! Your changes are live." | | Error | "Something went wrong, but your data is safe." | | Urgency | "Action required: Suspicious login detected" |

Power Words

Checklist

• [ ] Clear? (12-year-old test)
• [ ] Concise? (Remove unnecessary words)
• [ ] Specific? (Numbers, examples)
• [ ] Actionable? (What should user do?)
• [ ] Scannable? (Headings, bullets)

References

• UX Patterns - Buttons, errors, forms, tooltips
• Marketing Copy - Landing pages, CTAs, emails