SKILL.md - DM Outreach
Purpose
Draft Instagram DMs for qualified leads. Ben sends manually.
Model to Use
sonnet for drafting (quality matters)
IMPORTANT: Skynet Does NOT Send DMs
Skynet only:
Drafts personalized DMs
Saves drafts to file
Provides Instagram profile links
Ben manually sends via Instagram app
Why: Instagram detects automation and bans accounts.
DM Strategy
Week 1 (Feb 4-9): Heavy DMs
25-35 DMs per day
Focus on Priority A leads first
Morning batch + afternoon batch
Week 2+: Maintenance
15-25 DMs per day
Mix new leads + follow-ups
DM Templates
First Touch (Short)
Hey {{name}}!
Your products look great but noticed {{visual_issue}} on your product pages.
I help {{niche}} brands upgrade their visuals in 72h using existing photos.
Want a quick 60-sec audit of your {{product}} page?
First Touch (Specific)
Hey {{name}}!
Just checked {{brand_name}} — love the {{product}}.
A cleaner hero image + consistent gallery would really make it pop. I can show you what that'd look like with a free 1-image concept.
Interested?
Follow-up (Day 3)
Hey {{name}} — circling back!
Still happy to do that quick visual audit for {{brand_name}} if you're interested. Takes me 60 seconds to record. 🎥
Follow-up (Day 7 - Last)
Last ping! If product visuals aren't a focus right now, totally get it.
If you have a launch coming up and need quick turnaround, I'm here. ✌️
Output Format
Save to workspace/dm-drafts-YYYY-MM-DD.csv:
ig_handle,brand_name,dm_text,dm_type,profile_link
@brandname,Brand Name,"Hey...",first_touch,https://instagram.com/brandname
Batching
Draft 10-15 DMs at a time
Group by niche for efficiency
Save all drafts before moving on
Quality Rules
Max 50 words
Conversational tone (not salesy)
One clear CTA
No links in first DM (Instagram flags)
No "I" at the start
Use emojis sparingly (1-2 max)