Marketing Skill 📢

Turn your AI agent into a strategic marketing partner.

Handle social media, content scheduling, analytics, and campaign management across platforms — without constant manual input.

What This Skill Does

✅ Content Creation — Generate posts, threads, newsletters, and visual content descriptions ✅ Multi-Platform Management — Twitter/X, LinkedIn, Instagram, Facebook, newsletters ✅ Scheduling & Automation — Plan content calendars, schedule posts, maintain consistency ✅ Analytics Tracking — Monitor engagement, track KPIs, identify trends ✅ Campaign Management — Plan campaigns, track performance, A/B testing insights ✅ Brand Voice Consistency — Maintain tone and style across all content

Quick Start

1. Configure your marketing preferences in TOOLS.md:

### Marketing

- Brand voice: [Professional/Casual/Witty/etc.]

- Primary platforms: [Twitter, LinkedIn, etc.]

- Posting frequency: [Daily/3x week/etc.]

- Target audience: [Description]

1. Set up your content calendar:

./scripts/content-calendar.sh init

1. Start creating content!

Content Strategy Framework

The AIDA Model for Posts

Platform-Specific Best Practices

Twitter/X:

• Optimal length: 100-280 characters

• Use threads for long-form (5-15 tweets)

• Hook in first line — no fluff

• 1-2 hashtags max

• Best times: 9am, 12pm, 5pm local

LinkedIn:

• Professional but personable tone

• Open with a bold statement or question

• Use line breaks for readability

• 1300-2000 characters performs best

• Include relevant hashtags (3-5)

Instagram:

• Visual-first thinking

• Captions: tell a story

• Hashtag strategy: 20-30 in first comment

• Call-to-action in every post

• Carousel posts get highest engagement

Newsletter:

• Subject lines: 40-60 characters

• Preview text matters (first 90 chars)

• One clear CTA per email

• Personal stories increase open rates

• Send consistently (same day/time)

Content Calendar Management

Monthly Planning Template

# [Month] Content Calendar

## Themes

- Week 1: [Theme]

- Week 2: [Theme]

- Week 3: [Theme]

- Week 4: [Theme]

## Key Dates

- [Date]: [Event/Holiday]

## Content Mix (per week)

- Educational: 3

- Promotional: 1

- Engagement: 2

- User-generated/Curated: 1

## Platform Schedule
| Day | Twitter | LinkedIn | Instagram | Newsletter |
|-----|---------|----------|-----------|------------|
| Mon | Thread  | Article  | Carousel  | -          |
| Tue | Tips    | -        | Story     | -          |
| Wed | Poll    | Post     | Reel      | Send       |
| Thu | Thread  | -        | Story     | -          |
| Fri | Fun     | Post     | Post      | -          |

Content Batching Workflow

1. Ideation Day (Monthly) — Brainstorm 30+ content ideas

2. Creation Day (Weekly) — Write next week's content in one session

3. Scheduling Day (Weekly) — Load content into scheduler

4. Engagement Day (Daily) — Respond to comments, engage with community

Analytics & KPIs

Key Metrics to Track

Weekly Analytics Template

# Week of [Date] - Analytics Report

## Summary

- Total impressions: [X]

- Total engagement: [X]

- New followers: [X]

- Top performing post: [Link]

## Platform Breakdown

### Twitter

- Impressions: [X]

- Engagement rate: [X]%

- Best day: [Day]

- Top tweet: [Content]

### LinkedIn

- Impressions: [X]

- Engagement rate: [X]%

- Comments: [X]

- Top post: [Content]

## Insights

- What worked: [Analysis]

- What didn't: [Analysis]

- Next week focus: [Adjustment]

Campaign Management

Campaign Planning Template

# Campaign: [Name]

## Overview

- **Goal:** [Specific, measurable goal]

- **Timeline:** [Start] - [End]

- **Budget:** [Amount if applicable]

- **Success Metrics:** [KPIs]

## Target Audience

- Demographics: [Age, location, etc.]

- Pain points: [Problems we solve]

- Platforms: [Where they hang out]

## Content Assets

- [ ] Main announcement post

- [ ] Supporting content (X posts)

- [ ] Visuals/graphics

- [ ] Landing page copy

- [ ] Email sequence

## Schedule
| Date | Platform | Content | CTA |
|------|----------|---------|-----|
| [Date] | Twitter | [Content] | [Action] |

## Results (fill after)

- Reach: [X]

- Engagement: [X]

- Conversions: [X]

- ROI: [X]

- Learnings: [What we learned]

Content Generation Prompts

For Twitter Threads

Create a Twitter thread on [TOPIC]:

- Hook that stops scrolling

- 5-10 tweets of value

- Each tweet stands alone but builds on previous

- End with CTA and recap

- Conversational but authoritative tone

For LinkedIn Posts

Write a LinkedIn post about [TOPIC]:

- Opening hook (1-2 lines)

- Personal story or observation

- Key insight or lesson

- Actionable takeaway

- Engagement question

- 1200-1500 characters

For Newsletter

Draft newsletter on [TOPIC]:

- Compelling subject line (3 options)

- Personal opening

- Main value content

- One clear CTA

- PS line for bonus engagement

Automation Workflows

Daily Marketing Routine

## Morning (30 min)

- [ ] Check overnight engagement

- [ ] Respond to comments/DMs

- [ ] Share 2-3 relevant posts from others

- [ ] Check trending topics for opportunities

## Afternoon (15 min)

- [ ] Post scheduled content (if not automated)

- [ ] Engage with 5 accounts in your niche

- [ ] Check analytics for unusual activity

## Weekly (1 hour)

- [ ] Review analytics dashboard

- [ ] Plan next week's content

- [ ] Batch create content

- [ ] Update content calendar

Content Repurposing Matrix

Brand Voice Guidelines

Voice Definition Template

# Brand Voice

## We Are

- [Trait 1]: [Example]

- [Trait 2]: [Example]

- [Trait 3]: [Example]

## We Are Not

- [Anti-trait 1]: [Why to avoid]

- [Anti-trait 2]: [Why to avoid]

## Tone Spectrum
Formal ----[X]---- Casual
Serious ----[X]---- Playful
Reserved ----[X]---- Enthusiastic

## Sample Phrases

- Instead of "Click here" → "Dive in"

- Instead of "Buy now" → "Start your journey"

- Instead of "We're the best" → "Here's what we learned"

## Emoji Usage

- Frequency: [Sparingly/Moderate/Freely]

- Favorites: [List emojis that fit brand]

- Never use: [Emojis to avoid]

Scripts

content-calendar.sh

Manage your content calendar from the command line.

# Initialize calendar
./scripts/content-calendar.sh init

# Add content
./scripts/content-calendar.sh add "2024-01-15" "twitter" "Thread on productivity"

# View week
./scripts/content-calendar.sh week

# View month
./scripts/content-calendar.sh month

analytics-report.sh

Generate weekly analytics summaries.

# Generate this week's report
./scripts/analytics-report.sh weekly

# Compare to last week
./scripts/analytics-report.sh compare

Integration Tips

With Other Skills

Common Workflows

Content from Meetings: When you have a meeting transcript, extract quotable insights for social content.

Analytics to Strategy: Use data-analyst skill to visualize marketing performance and identify optimization opportunities.

Best Practices

1. Consistency > Perfection — Regular posting beats occasional perfection

2. 80/20 Content Rule — 80% value, 20% promotion

3. Engage, Don't Broadcast — Social is a conversation

4. Test Everything — A/B test hooks, CTAs, posting times

5. Batch Create — Write a week's content in one focused session

6. Repurpose Ruthlessly — One idea, multiple formats

7. Track What Matters — Pick 3-5 KPIs, ignore vanity metrics

8. Stay Authentic — People follow people, not brands

Troubleshooting

Low engagement?

• Check posting times against audience activity

• Review hooks — are they scroll-stopping?

• Increase engagement with others (reciprocity works)

Inconsistent posting?

• Batch create content weekly

• Use scheduling tools

• Create content bank for backup

Off-brand content?

• Review brand voice guidelines

• Create swipe file of good examples

• Check content before posting

License

License: MIT — use freely, modify, distribute.

"Marketing is no longer about the stuff you make, but about the stories you tell." — Seth Godin