MSPOT Generator
What is MSPOT?
One-page strategic clarity (from HubSpot):
Mission: Why we exist (rarely changes)
Strategy: How we'll win this period
Projects: The 3-5 big bets
Omissions: What we're explicitly NOT doing
Tracking: How we'll measure success
Why It Works
Forces Omissions: Saying NO is harder and more valuable
Limits Projects: 3-5 max prevents spreading thin
One Page: If it doesn't fit, it's not clear
Trackable: Decision-useful metrics only
Output Format
═══════════════════════════════════════════════
MSPOT: [Name]
Period: [Timeframe] | Owner: [Person]
═══════════════════════════════════════════════
MISSION: [One sentence: Why this exists]
STRATEGY: [2-3 sentences: How we'll win]
PROJECTS (3-5 max):
1. [Name] - Outcome: [X] - Owner: [Y] - Due: [Z]
2. [Name] - Outcome: [X] - Owner: [Y] - Due: [Z]
3. [Name] - Outcome: [X] - Owner: [Y] - Due: [Z]
OMISSIONS:
✗ NOT [X] - Because: [reason]
✗ NOT [Y] - Because: [reason]
TRACKING:
Lead: [Activity] → Target: [X]
Lag: [Result] → Target: [Y] by [date]
═══════════════════════════════════════════════
Key Questions
| Section | Question |
|---|---|
| Mission | "If we succeed, what changes?" |
| Strategy | "What's our unfair advantage?" |
| Projects | "If only 3 things, which ones?" |
| Omissions | "What are we tempted to do but shouldn't?" |
| Tracking | "What number tells us we're winning?" |
Integration
Compounds with:
pre-mortem-analyst → Pre-mortem each Project before committing
inversion-strategist → Invert to find Omissions
artem-decision-journal → Log major MSPOT decisions
See references/examples.md for TeddySnaps/TISA/GolfTab MSPOTs